For decades, innovation in the paint industry has focused on enhancing performance, improving application properties, and responding to evolving regulatory requirements such as VOC reduction and the elimination of substances including APEOs and PFAS. Today, the industry’s focus has expanded to include sustainability objectives, such as increasing the use of plant-based content and reducing carbon emissions to help achieve corporate decarbonization goals.

This webinar will explore the differences between corporate-level sustainability initiatives and product-level sustainability strategies, while introducing key concepts of Life Cycle Assessment (LCA) and the critical role LCAs play in developing substantiated sustainability claims. The session will also provide a deeper examination of two key approaches that paint binder manufacturers and paint producers can use to reduce product carbon footprints while maintaining premium paint performance.

Attendees will also be introduced to Dow’s TÜV-certified Paint Carbon Footprint Calculator, developed to help paint manufacturers assess the carbon impact of their formulations.